Form analytics
Increase your form conversions.What are form analytics?
Understand where visitors leave your online form
Form analytics is a tool that measures how users interact with online forms and check-outs. It can help improve the effectiveness of online forms by detecting and solving user friction, increasing leads, conversions, and improving user experience.
Form analytics
Improve online form completion rates with Exatom
Form analytics can easily help you improve your web forms by 10%. And a 10% improvement in conversion rate equals a 10% increase in revenue, as simple as that. Exatom’s form analytics provide you insights on how your forms are being used and where you can improve them. From form start to web form completion and everything in between. Identify the reason why visitors abandoned your form. And how many visitors tried to submit the form, but failed and why. And do visitors interact differently on forms in different browsers or devices they are using?
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Form improvement
Improvement is all about details
Which field is causing hesitation? What are the drop-off rates of every field and where do visitors drop off most? Discover which fields take too long to fill or get the most error notifications. To optimize your form, it is crucial to understand potential blockers for your visitors. Identify the most problematic fields and remove the hurdles for visitors to successfully submit your form. A 10% conversion improvement is a 10% contribution to your revenue.
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Form insights
Complements your existing web analytics
Exatom form and field analytics complement your existing analytics platforms, like Google Analytics or Adobe Analytics, as it starts where regular web analytics tools stop. Exatom is laser-focussed on the form details that other web analytics tools can’t provide. Like interaction & hesitation time per form field. This enables you to make your online forms perform even better. No matter if your online form is designed for lead generation, e-commerce or reviews.
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Google Looker Studio integration
Google Looker Studio is an online solution that gives you better insights into your data
Use our integration with Google Looker Studio to report key Exatom metrics in your own Looker dashboard.
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Form metrics
Optimize your complete forms
- Nr. of form starts
- Start rate
- Form hesitation time
- Nr. of conversions
- Conversion rate
- Nr. of submits
- Nr. of failed submits
- Nr. of re-submits
- Nr. of successful re-submits
Field metrics
Analyze your fields individually
- Visitor Interactions
- Interaction time
- Visitor hesitations
- Hesitation time
- Nr. of drop-offs
- Drop-off rate / abandonment rate
- Fill-in order
- Error notifications
- and more…
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