OUR SERVICES

Weseethrough offers all these services within a project or independently.

RECRUITMENT

 weseethrough is expert at recruiting and rewarding participants from all areas of the world and from all B2B and B2C sectors including CPG, Personal Care, Construction, Media and more. We provide a great briefing service to our participants ensuring they are clear on their tasks. They invariably ask to take part in future studies and provide great insights to our clients.

FIELDWORK

Key to results are great fieldwork and happy confident participants. weseethrough has a logistics, project management and technical team dedicated to getting the best results for your studies. We provide 24×7 support and make it easy for participants to do their tasks and get footage to us; videos, attending groups & online activities.

ONE TO ONE INTERVIEWS AND FOCUS GROUPS

Independently, or once we have observed behaviours we run in-depth interviews and focus groups to understand what occurred when using a client’s products and services and also they rationalise their behaviour in hindsight.

ANALYSIS

Mining hundreds of hours of video, audio and text to get to the key moments is our strength. We mark up and edit the videos up based on your hypotheses and key themes. We search for the unexpected and identified opportunities and pain points. Each project has a detailed report and summary.

OUTPUT

Clients prefer their output in different formats according to their objectives. Insights may be used for internal comms, business development, external comms, innovation and R&D. This means we can provide showreels e.g. 3 min insight overview or a 100 slide presentation. We match to your requirements in order to get actionable outcomes for you.

B2B CLIENT RESEARCH

Our methods are as applicable to B2B as B2C. We have researched in offices, factories, constructions sites in order to understand how products are used.

SEGMENTATION AND PERSONA DEVELOPMENT

The raw data from projects can be organised to present the insights and, following that, to move to segmentation or persona development.

COMPETITOR ANALYSIS AND MYSTERY SHOPPING

Using our fieldwork experience we complete mystery shopping and competitive analysis; shopping, photos, videos for brands including products, shelf layouts, customer experience.

See through your customer’s eyes.

weseethrough are global experts in end-to-end behavioural research.
Our observation methods ensure your customers are comfortable and natural while interacting with brands. Our researchers specialize in video and ethnography. We will deliver your findings in an actionable format, ensuring optimal results for your brand.